Uncovering Your Retail Business' Potential
Retail experts agree that the only true indicator of a store's potential is accurate traffic data. That's why we've built a unique roster of products and services to help traffic-based businesses acquire and analyze the information they need.
As the world's foremost provider of retail information, ShopperTrak supplies footfall-counting technology and analysis tools to a wide range of blue-chip clients - from retailers and malls to casinos and entertainment companies. With our help, these businesses are able to measure and evaluate labor efficiencies, conversion rate changes, advertising and marketing efforts, store design and remodeling projects, merchandise changes, training programs, and other budget-intensive strategic initiatives.
In addition, we also compile and publish a set of proprietary industry reports, including the ShopperTrak Retail Traffic Index (SRTI) and the National Retail Sales Estimate (NRSE), that have become essential reading for anyone who wants to understand current shopping trends.
NBC retail correspondent Margaret Brennan taps ShopperTrak co-founder Bill Martin’s retail expertise on the "Today Show" and CNBC’s "Power Lunch."
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ShopperTrak Reports Year-Over-Year Retail Sales Fall 3.1 Percent for Week Ending November 15
CHICAGO – November 18, 2008 - ShopperTrak RCT Corporation's National Retail Sales Estimate™ (NRSE) today reported that retail sales continued to slide last week as sales for the week ending November 15 dropped 3.1 percent as compared to the same period in 2007.
ShopperTrak Predicts 9.9 Percent Retail Traffic Decrease for 2008 Holiday Season
CHICAGO – November 19, 2008 – ShopperTrak RCT today predicted that the upcoming holiday season may not be merry and bright for all, as retailers will most likely feel the sting of a lagging economy and lowered consumer confidence during this critical shopping period. According to the company’s Retail Traffic Index (SRTI), total U.S. foot traffic during the 2008 holiday season is expected to decline a dramatic 9.9 percent as compared to last year, while the company’s National Retail Sales Estimate (NRSE) is forecasting a slight 0.1 percent increase – both record lows.
