The Power of Employee Traffic Counting
In some retail environments, employee traffic is a significant share of overall traffic. ShopperTrak's InsideTrakTM Employee solution enables these retailers to understand their true shopper traffic counts, as well as the bottom-line impact of the level of service provided by associates.
How it Works
Employees are outfitted with thin, active RFID tags that are placed on lanyards or behind employee nametags. InsideTrakTM is positioned above each entrance or pass-through area and when a tagged employee moves through the coverage zone, their unique ID tag sends out a transmission that distinguishes them from other people/customers.
